According to a report in the , Amazon is eliminating some buttons and enlarging the search box to better meet the needs of mobile users.
The redesigned site is only available to a small group of Amazon users at this point, the report said.
Amazon.com did not respond to a request for comment on the redesign.
Industry analysts say the redesign makes sense on two fronts.
First, it will appeal to the . In addition, they said, the move comes at about the same time release a tablet of its own.