Mr. Gurdeep Singh, Chief Operating Officer, Aircel said, "We are proud to be here in Bangalore and present to our customers a National Brand with a strong local connect. We will be introducing products and services uniquely tailored to meet the special needs of our Bangalore consumers. To reward high usage in a simple manner there is an inbuilt reduction in tariff on all local calls after the first minute to 50p for all subsequent minutes. The Bangalore Launch augments the next phase of our Pan India roll-out."