If you've never heard of Kawasaki, I'd like to explain, but as , there is too much. Let me sum up. He pioneered the concept of product evangelism, whipping up enthusiasm among users and developers for Apple's products. Later he wrote columns for first MacUser and then Macworld for years (more on that in a bit). And now he's got investments in a bunch of interesting companies.

One of the big topics of conversation during my sit-down with guy--which happened in the late afternoon, so I can't say I lunched or dined with him, though (full disclosure) he did buy me a Coke--was his web site venture, Alltop. Alltop basically aggregates the latest and greatest news on various topics (hundreds at last count) on a single page. So, for example, if you happened to be interested in the Mac, will provide you with a slew of links. iPhone fans similarly can see the latest on . (Yes, Macworld and its sites appear on both of those pages, which are handpicked by the Alltop staff.) Pick another topic, be it or , and you'll see links for those topics, too.

I asked Guy the typical question a tech-savvy person would have about Alltop, which is: in a world full of RSS feeds, why would anyone use it? But of course, not everyone uses RSS. If you're tech savvy enough to set up an RSS reader and fill it with your favorite sites, congratulations. But if you're not--or, more to the point, if your mom or dad isn't--the Alltop collections are pretty easy to bookmark and browse. (And if you're someone like me, who is clever enough to use an RSS reader but who gets so distracted that you often find thousands of unread items, you might appreciate Alltop for its strict limits: only five links per site, period.)

There's another Mac angle at Alltop, which is that the company's prime mover is Will Mayall, who some Mac oldtimers will remember as one of the authors of Claris Emailer and the LetterRip mailing-list software. Alltop's a tiny company with a lot of smart automation behind the scenes, pulling information from RSS feeds and republishing them as pages of links. The company generates revenue by placing ads toward the top of its pages.

Anyway, the day very I was chatting with Guy, Glenn Fleishman of TidBits . So I asked Guy about , figuring he'd have an interesting take.