6 tips on how to win awards from Dare's Flo Heiss

Flo Heiss, executive creative director at and a judge at this year's - the European version of the Webbys - has revealed six ways to ensure your work gets the attention of judges like him.

Here are my six outrageous tips on how to surface in the Bermuda Triangle of awards entries.

Don't sell me the idea - I want to make up my own mind about it.

Don't assume I know your brand. Give a little bit of context, but keep it light. And try to describe your idea without using the word 'experience'.