5 Ways I'd Pay for Hulu

23.10.2009
It looks like may start charging its viewers next year. The dire news arrived via News Corp. executive Chase Carey, who made the suggestion this week at Broadcast & Cable's OnScreen Media Summit in New York.

As we all know, Hulu is a great place to watch network TV shows for free. Well, sort of free, actually, since viewers are forced to watch commercials -- you can't fast-forward past them -- during the shows. That's a fair price to pay, one that mimics the decades-only broadcast TV model. Unfortunately, Hulu isn't turning much of a profit these days, and its owners -- News Corp., NBC Universal, Walt Disney Co. and Providence Equity Partners -- want viewers to pay up.

There's little doubt that Hulu will evolve into some sort of fee-based service, but what's the right approach? Putting up a pay wall overnight would be a disaster; nearly all of today's Hulu viewers would walk away, never to return.

Alternatives? Here are five approaches that might get me to pay:

1) Hulu-On-Steroids: A video subscription service that provides every episode of every TV show or movie ever made. OK, I'm exaggerating a bit, but Hulu's content library would have to be huge. If I wanted to catch the fifth episode of the second season of , Hulu should have it. Suggested name: Hulu Unlimited.

2) A package deal with my cable provider: I'm already overpaying for my cable TV plan, which includes dozens of channels I never watch and don't want. If Hulu Unlimited were added to my cable package, I might be interested. Then again, I don't want to pay extra. The suits can figure out who gets what.