3i Infotech will offer these services through 12,500 stores across nine Indian states including: Haryana, Uttar Pradesh, Madhya Pradesh, Gujarat, Maharashtra, Goa, Andhra Pradesh, Tamil Nadu and Delhi. I-SERV stores which will also house a training manual in local language, will approximately benefit 300 to 3000 households by offering a bouquet of Products & Services. The I-SERV stores will be managed by trained operators covering the remotest rural areas in North, South and West. The stores will be equipped with the latest IT infrastructure including PCs, scanners, Web cameras, photocopiers, telephones and 24x7 connectivity, to ensure maximum utilities to the customers.

Speaking at the launch event, Anirudh Prabhakaran, Executive Director and President, South Asia, 3i Infotech said, "Rural India houses more than 70% of India's population and the I-SERV initiative represents a unique opportunity to employ technological capabilities for bridging the existing urban-rural divide. We are extremely proud to be one of the first Indian companies to roll out this initiative at such an enormous level aiming to provide affordable value-added services to the end consumers, thereby transforming the consumers' lives at large."

3i Infotech will be working with various organizations for I-SERV services being offered. The consumers will be charged Rs 5 (US$0.10) per service and each household will be offered at least 5 services.