As the Groovik site puts it:

"Groovik's Cube offers a unique new playing mode consisting of three players who must collaborate to solve the classic Rubik's cube puzzle. The cube is controlled via three touch screen interfaces located around the cube, with each interface capable of rotating only one axis of the cube - no single player can solve the cube alone."

I know what you're thinking, because I thought it too: The giant cube doesn't rotate and turn in the air as if it were being solved by Yoda. The cube, which is built from steel and fabric, is lit from the inside with powerful LEDs, so it just has to change the color being displayed to reflect the moves made by the players.

Not having to move and rotate an enormous steel Rubik's cube also allows people, as in 3 of them, to compete for the fastest solving time possible. The Groovik's Cube has only been solved 6 times with the fastest time so far was at Burning Man, surprisingly enough, where 3 people puzzled it out with a time of just 46 minutes. I wonder how long it took them to find threepeople at Burning Man who could work together well enough to solve the massive Rubik's cube.

Weighing in at a little over 2 tons (4500 lbs), the huge cube can be mounted on a steel pole and secured by guy-lines. Surprisingly, all the lights in the cube use only as much energy as 2 hair dryers. It's pretty impressive considering how bright the cube looks in some of the pictures.