12 Tech Survey Topics That Should Die in 2011

17.12.2010
I receive a lot of promotional e-mails that blast "new," "game changing" and "dramatic" survey results that relate to technology--whether in the consumer or enterprise (B2B) space.

Most of the "revelations" in these survey results aren't revelatory or, for that matter, interesting. They merely state what's been surveyed and accounted for before (and what's been added to our conventional wisdom).

The most insulting types of surveys, however, are those undertaken, crafted and paid for by high-tech vendors who slice and dice the results not to uncover important market truisms but, rather, to validate their strategies and products ("validate" being the operative word here).

Here are six consumer and six B2B sets of "survey results" that we all could do without.

Thirty- and 40-year-olds are on Facebook wayyyyyy too much. News flash! Think of what most of you did this morning before you "got down to work." And: Teenagers don't use Twitter. Think that one's been fairly well established, folks. Those 13-year-olds really prefer Facebook, we get it. (BTW, this just in: Teenagers like to play video games. Holy crap, they do?! Really? We should do another survey on that topic.)