Whatever outcome they bring, it boils down to the use of cloud-based storage and cloud data backup, which are two very different concepts.
Paraphrasing from the (PDF file, page 2-1), cloud-based storage is the on-demand network access to a shared pool of storage that can be rapidly provisioned and released with minimal management effort. According to Acronis APAC President Bill Taylor-Mountford, however, "Cloud-based storage will not be able to perform any recovery in the event of disaster."