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Marketing on a Global Basis: A CEO Point of View
"Bringing the best to everyone we touch" is the guiding vision of The Estée Lauder Companies. The best products, people, and ideas helps this premium consumer goods company bring to market more than 300 new offerings each year. Company CEO, William Lauder, sat down with host Dave Reibstein to discuss global marketing of some of the world’s best-known brands.
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New Business Management Items Eight Levels of Analytics
sascom Magazine
Not all analytics are created equal. Like most software solutions, you’ll find a range of capabilities with analytics, from the simplest to the most advanced.
| Behind the Crisis: "The Days of Big Bonuses Are Over"
IESE Insight
What is behind the 2008 global financial crisis? Gain a European perspective in a well-argued paper by IESE Prof. Pascual Berrone, who points the finger at bad corporate governance practices.
| Keys for Advancing a Culture of Innovation
IESE Insight
Creating a culture of innovation is necessary for success, but setting the process in motion across an organization is not so easy. IESE Prof. Joaquim Vilà offers a road map, for management’s "inescapable responsibility" to put into practice.
| The Marketer's Children
Information Technology Services Marketing Association
In this year’s ITSMA Services Marketing Budgets and Benchmarks Survey, most said that online marketing is the fastest-growing category of spending in their marketing budgets this year, yet only 36% have a marketing automation system in place.
| Building a Marketing Funnel and Other Lead Management Tips
Information Technology Services Marketing Association
Everyone obsesses over the sales funnel, but have you created a marketing funnel to feed it? Here, Brian Carroll explains why you need a marketing funnel and offers four other tips for making B2B lead management more effective. |
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