Emily Steel schreibt beim “Wall Street Journal” (nur für Abonnenten):
Revenue Science, one of the leading players in the business of targeted advertising, gathers information about consumers and then sells it to marketers. According to the company’s “file” on me, I’m a “hip homemaker” who probably trades stocks and buys expensive clothes and boats.
Actually, I’m 24, single and I live in a cramped New York City apartment where my television sits on top of my refrigerator. I sometimes dog-sit for extra spending money and have never bought or sold a single stock. As for luxury boats, the closest I’ve come to one most recently was during a run past a yacht club in St. Petersburg, Fla., three years ago when I was an intern at a newspaper there.
Die ganze Werbebranche lügt sich so was von einen in die Tasche, gee…
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