Workplace surfing hounds have a new hero

09.04.2009
Surfing the Internet for fun while at work actually increases employee productivity, insists Dr. Brent Coker, a researcher at the University of Melbourne's Department of Management and Shirking.

The press release touting this new research was dated April 2, so I am presuming -- as should you -- that it was presented in good faith.

"People who do surf the Internet for fun at work -- within a reasonable limit of less than 20% of their total time in the office -- are more productive by about 9% than those who don't," he says. "Firms spend millions on software to block their employees from watching videos on YouTube, using social networking sites like Facebook or shopping online under the pretense that it costs millions in lost productivity, however that's not always the case."

Coker even has a catchy acronym for the behavior he's championing: WILB, which stands for "workplace Internet leisure browsing."

Try this one next time a supervisor gives you the stink-eye for having YouTube open on your desk: "Back-off, boss, I'm WILBing here ... and it's good for the bottom line."

Coker's conclusions were based on a survey of 300 workers, 70% of whom were dedicated enough to their jobs and their employers to surf the Internet for fun while on the company dime. The gist of his theory is that employees "need to zone out for a bit" in order to maximize their effectiveness.