Today, the Microsoft site is featuring praising the new OS (though they're running at least a day behind -- so much for ). They're also a bit too uniformly positive, so you know somebody's cherry picking. Still, it's a clever idea.

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According to the , Microsoft is planning a series of 7-second videos on YouTube and Windows.com extolling the virtues of Win 7, and a series of 7-word updates on NFL games on the major broadcast networks. ( on what Microsoft might do.)

Here's my favorite gimmick: In Japan, Microsoft has convinced Burger King to sell a meat sandwich with 7 all-beef patties stacked on top of each other like poker chips. That tower of bovine power is called the .

But the real Windows 7 Whopper is this claim: "1 billion = 7." That's the new mantra in Microsoft's ads. The Times' :