Will Marissa Mayer bring new life to Yahoo as CEO?

17.07.2012

Mayer's strong leadership skills also help to give her a fighting chance of turning Yahoo around, analysts said.

"She's bringing fresh eyes and a good brain to the problem," said Roger Kay, the founder of Endpoint Technologies Associates.

"Just because she's not in the ad world doesn't mean she can't go to New York and talk to agency guys. I think she's a quick study," Kay said.

Leading a struggling company is a high-risk undertaking, but one that could pay off well for Mayer, Weiner said.

"If she's able to come in and turn Yahoo around, she will become a legend the likes of Steve Jobs," he said.