Why Google+ Business Profiles Will Trump Facebook Pages

08.07.2011
Google confirmed that it's planning to roll out . The news is bittersweet for small to midsize businesses (SMBs). Bitter, because it takes time to create new profiles and learn a new ecosystem. Sweet, because what can potentially offer through pages for SMBs is significantly more compelling than Facebook's Pages. That's even despite Google+ just getting off the ground, while Facebook counts more than 750 million users.

Why? Since Google's inception in 1998, the company has concentrated on building all the services we already utilize for both personal and business use. All it needs to do now is tie them all together.

Google has asked users not to create business profiles, which are set for release later this year. If you want to be on the entity beta test, .

Here's a look at what features Google+ for business could offer against Facebook Pages.

Search

Search is a huge feature Google can and will leverage for Google+. Google disabled , which displayed tweets from Twitter and some limited content from Facebook on July 4 after its contract with Twitter expired. Google had little interest in renewing the contract because it will probably integrate its own Google+ live feed into Search. That's the speculation at least. If Google does this, businesses have one more incentive to create a Google+ business page and begin live streaming for a chance to appear organically in real-time on a user's search query. Facebook has no penetration into the search market, and if it's up to Google, it'll stay that way.