Today, IT sits in meeting rooms alongside financial controllers secretly wishing IT budgets were rising higher than inflation.
So where's the creativity? Ask the accountants and they will tell you there are plenty of "imaginative" ways to cut costs.
But no doubt you have been doing this for a few years, and it's all becoming a tad repetitive.
It's time to find ways to really make a difference but, with minimal spend, those opportunities are few and far between.
One project that always sets the standard for all others is data integration, but that's about as exciting as it gets.