User satisfaction with US government Web sites rises

20.09.2005
User satisfaction with federal government Web sites has risen for the second straight quarter, according to the American Customer Satisfaction Index, which measures the online performance of a variety of Web sites.

The improvement in satisfaction is a result of slight improvements across all of the elements that drive Web site satisfaction and are common across most sites: content, functionality, navigation, site performance, look and feel, and search, according to Ann Arbor, Mich.-based ForeSee Results, a sponsor of the ACSI, which is produced by the University of Michigan.

In the third quarter of this year, overall user satisfaction climbed 1.2 percent to 73.5 on the 100-point scale of the ACSI, said Larry Freed, president of ForeSee Results and author of the report.

A total of 13 federal Web sites achieved satisfaction scores of 80 or above -- a superior score for the public and private sectors -- while four sites were rated below 60, Freed said. Navigation and search remain areas of high priority for government Web sites, he said.

Ten of the sites with scores of 80 or above are health-related sites under the auspices of the National Institutes of Health, part of the U.S. Department of Health and Human Services. Also among the top-scoring sites is the General Service Administration's Federal Citizen Information Center.

The 10 top-performing sites outperformed the other sites in all areas, particularly in functionality, look and feel, navigation and search, Freed said.