Patriot Memory, a Fremont, Calif.-based company, sells its products through distribution channels in North America, Europe, Asia-Pacific, Middle East, Africa and Latin America. In Canada, the company distributes its products through distributors, Tech Data and Supercom, in addition to other retail shops, e-tailers and OEMs (original equipment manufacturers). The company sells NAND flash memory products, DRAM solutions for PCs and PC applications and also SSD (solid state drive) products.

Jones said for Patriot Memory, the Canadian market is a very important part of the business. Although the company has no sales offices in Canada, it does have Toronto-based company, Three Sixty Management, helping out with its marketing and brand representation.

"From a North American aspect, our Canadian market share is in the double digit number and growing," Jones said. "Most of our sales come from the U.S. and we want more market share in Canada. We hope to increase our market share in Canada by the end of the year to double (it)."

Jones says he's satisfied with the amount of Patriot Memory product representation in the country now, noting that the company's products are currently in several hundred locations across the country.

For its branded DRAM products, Jones said the company has both integration and upgrade customers. When it comes to servicing the needs of end-users, Jones says Patriot Memory relies on its channel partners to make the sales. Whereas for integration sales, the company will sell to companies like Dell.