Twitter's executives have been meeting with strategists at the Cannes Lions International Advertising Festival in France this week to find a way to ramp up revenues, which disproportionately trail those of social media companies such as Facebook.

Twitter is expected to generate revenues of about $100 million this year. Facebook, , reaps $3.5 billion from display advertising, according to a forecast by Enders Analysis.

A few other ideas leaked out of these meetings. One was that Twitter would offer mass coupon deals, which hold potential given the real-time nature of interacting on Twitter. A brand profile, which would allow advertisers to pre-schedule their company's Tweets, is also being considered.

Twitter currently offers promoted trends and . The company also displays promoted tweets when users search for related terms. This is similar to the way Google Adwords work--and like Google Adwords, promoted tweets are clearly separate from non-promoted content. The introduction of sponsored content directly within the live tweet stream has never been attempted before.

How the new ad options fare depends largely on the Twitter community itself. The company had to remove the ad-displaying "Quickbar" from its iPhone app earlier this year when users balked.