Gunnar Optiks announced today that their new range of Digital Performance Eyewear is now available from select Best Buy locations across North America. The product range includes Advanced Computer Eyewear and Advanced Gaming Eyewear, and helps protect users from eyestrain and dry eye from prolonged screen use.

"Today's consumer is tech savvy," said Rob Aarnes, president of Gunnar. "As digital devices continue to put more and more strain on our vision, it's only natural that our specialized eyewear is made available wherever those devices are sold. It will undoubtedly be an explosive growth segment for consumer electronics retail."

According to the American Optometric Association, 80% of the nation's workers experience negative effects from prolonged screen usage. The lenses in Gunnar's glasses (developed in partnership with optics experts Carl Zeiss Vision) improve contrast, minimize distortion and aid the eye's natural focusing, allowing muscles to relax and easing eye strain. The lenses also have an anti-reflective layer to reduce glare and reflections as well as a tint to filter out the harshness of fluorescent light and shift the color to a warmer, more natural temperature.

Retail prices for the glasses range from $79.99 to $99.99 and they're available from participating Best Buy retailers. The glasses are also prescription-ready and carried by around 15,000 eye care providers nationwide. Aarnes is keen to see a future in which every consumer electronics store carries a range of specialist eyewear like that which Gunnar is offering.

Gunnar is also currently in talks with Best Buy about the store carrying "Premium 3D eyewear" to support the arrival of new 3DTV technology -- presumably these are 3D glasses which incorporate Gunnar and Zeiss' lens technology to make the experience less painful for prolonged use. But do they help with 3DS headaches?