This can only strengthen the resolve of businesses to acquire improved protection against existing and emerging malware or malicious software. One of the fundamental weaknesses in the 'follow the latest trend' approach is that it is based on the notion that technology alone will solve all issues. It is the mistake that technology will cloak systems and infrastructure in an impenetrable suit of digital armor that has been the Achilles heel of many a company.
The undisputable fact is that technology alone cannot and will never provide this level of protection. An incorrectly deployed and managed IS technology solution, one against which there are no applied controls or enforced business requirements, is as bad as, if not worse, than not having any protection at all.