The goal is to make it an attractive career option for school leavers and boost university enrolments in a bid to address skills shortages.

Not to mention the baby boomer exodus that will leave a gaping hole in the talent pool over the next decade.

But is IT really that ugly? Most of the population today is fairly sophisticated it its use of technology and people are using some pretty hot devices.

From mobile phones to notebooks and iPods, design is paramount. Or maybe, the people in IT aren't as sexy as the devices they use?

Actually, when I think about it, I've seen servers that would look better in a saucy calendar than my IT manager (I'm hoping he doesn't read this).