As he gets ready to launch his social trading tool, which is now in private beta, Montford decided that attending the Web 2.0 Summit, a considerable expense for his London-based startup, is worth it.
The company, which has a sales office in San Francisco and its development team in Scotland, is now putting the finishing touches on its Web application and moving into customer acquisition mode.
"My primary objective at Web 2.0 Summit is knowledge acquisition to see what others are doing in this space, what complementary companies are attending the event that we could work alongside, and what quality people would like to work on the Vibio project," he said.
Montford will be among 1,000 other entrepreneurs, venture capitalists, industry pundits, technology honchos, and business executives gathering at a hotel in San Francisco from Tuesday until Thursday.
High-wattage speakers will include Yahoo CEO Carol Bartz, AOL CEO Tim Armstrong, Twitter CEO Evan Williams, Web luminary Tim Berners-Lee, Intel CEO Paul Otellin, Facebook COO Sheryl Sandberg and Adobe CEO Shantanu Narayen, along with high-ranking executives from SAP, Microsoft, Nokia and MySpace.