Tata Motors Saves Big With Remote Training

16.11.2009
The Nano tends to outshine all the other vehicles in the Tata Motors stable. The fact is, India's largest automobile company, the Rs 25,354-crore (US$5.5 billion) Tata Motors, offers plenty of other cars including a series of Jaguars and Land and Range Rovers.

-- The remote training network was utilized to deliver audio-video feeds for training, thus saving costs on network and bandwidth.

-- The project, which until then cost the company Rs 50 lakh (in capex and training), saved it about Rs 30 lakh.

"Competition has been increasing in the sector, so it is imperative to keep rolling out new models with advanced features and functions. But it is equally important for us share this knowledge with our sales, marketing and servicing channels," says Jagdish Belwal, CIO, Tata Motors.

Traditionally, training over 50,000 channel partners was handled by area managers and dealer account managers. But with increased pressure on their time and the costs making physical visits, the model became unfeasible "The company spent an enormous amount of money and time to train people at over 1,800 locations," says Belwal.