Sony, Panasonic May Partner on OLED TVs

22.06.2012
Sony and Panasonic, two major yet struggling TV manufacturers, plan to join forces to build televisions using organic light-emitting diode (OLED) technology, Bloomberg .

The OLED TV partnership may be announced as early as June 27 before the two companies' shareholder meetings, according to company officials who asked not to be identified. The pact would be the first collaboration between the consumer electronic giants' main TV operations.

, which can be as thin as 4 millimeters deep, feature vivid colors, deep blacks, and superior clarity and contrast. Samsung recently announced plans to ship in the second half of 2012. The Samsung set will cost around US$9000, but there's no word yet on when it'll arrive in the States. Another Korean TV manufacturer, LG Electronics, says it will priced around $8000, later this year.

Panasonic and Sony are both experiencing financial woes, and it's possible that pricey, high-margin OLED TVs could help bolster the companies' respective bottom lines.  In May, Panasonic announced a US for the fiscal year that ended March 31. Similarly, Sony a US$5.7 billion loss for its  fiscal year through March.

Initially, OLED TVs will be priced exorbitantly, but prices should drop fairly quickly. NPD DisplaySearch predicts that the price of a 55-inch OLED model could plummet roughly 50 percent to around $4000 by the end of 2013, and continue falling to the $1500 range by the end of 2015.

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