This is according to Cyril Takayama, 1994 winner of the Federation International Society du Magique's Grand Illusion Category (dubbed the Olympics of Magic), as he lauds his Sony Ericsson for "elevating (and bringing) entertainment to life."
With Sony Ericsson, it is akin to "(personalizing my personified) unique brand of storytelling that entertains and captivates audiences across the (Asia-Pacific) region," says the acclaimed illusionist.