In a , SCEA hardware marketing boss John Koller states that E3 2009 will be one of the best shows in over a decade. Koller also goes on to mention that Sony has a number of exciting game announcements both for PSP and PS3.

"We've just started planning what the announcements will be, but I've been here for 11 years: this will be one of the larger E3s in terms of software and just discussions about where we're going from a brand perspective and where each of the platforms is headed." -John Koller