Skype this week launched a $12 million campaign at British transportation hubs, such as Heathrow Airport, that pokes fun at social media services that eschew voice in favor of less direct modes of communication, Adweek .

are three examples of Skype's not-so-subtle, guilt-inducing ads, courtesy of Adweek.

One ad suggests that Skype is "Your One-Way Ticket Back To Humanity," while another reminds you that "Humans Were Made To Look Listen And Feel."

OK, we get it: Voice and video establish a deeper, more personal connection between members of the human race. Facebook and Twitter? Meh.

And U.S. social media savants, you're not off the hook. Skype's ad campaign will expand to this side of the pond in the next few months, reports Adweek.