There couldn't be a better time for the company to dump Windows and pick itself a new, sexier OS name. Here's why:

Remember how was? What about Windows Me? Windows Phone 7 wasn't exactly a huge success for Microsoft either, even according to . said that the Mango flavor of the OS still lags behind iOS and Android and needs to be better than its competition to be successful. There are too many flops in Windows' back catalogue. It's time to start fresh with a new name that rids Microsoft of all that embarrassment.

Sure Windows might be the leader in the OS game, but it doesn't have a loyal fan base like Mac OSX or Linux. In fact, recent studies show that ever-so-slightly because Macs, smartphones, and tablets are taking its customers away. Microsoft would be wise to relaunch the operating system and make it something people want--instead of just the default OS for most consumer PCs.