The Galaxy S III could be the first phone to be designed by legal committee. Lawsuits and injunctions from Apple arising from the similarity of previous Samsung devices to the look of Apple products has forced Samsung to rethink its design aesthetic.

The new 'designed by nature' shift sees a more rounded phone than the previous two generations of the Galaxy S. The curved back, rounded corners, and removal of the annoying raised bumps on the casing means the phone is much more comfortable to hold, but it has a tendency to slip out of your hands if you're not careful.

Samsung continues to use the faux-metal look around the edges of the phone, and on the back lid. A week of slipping it in and out of my pocket didn't affect the sturdiness of the cover, but with the Marble White colour scheme the buildup of dirt and scratches is noticeable.

Since the first Galaxy S, Samsung has been the leader in the Android screen technology and quality. Using knowledge gained from its successful television division, Samsung came up with the killer Super AMOLED series of display panels, unparallelled in their image clarity and brightness.

But in the display department, Samsung has lost its number one position in our eyes.