Salesforce acquired Kieden Corporation, a months-old San Francisco startup that launched its product on Salesforce's AppExchange platform in January, 2006. Kieden's product has been rebranded "Salesforce for Google AdWords," in what Benioff predicted soon would be a thriving ecosystem of independent software vendors that will build "mash up" applications on AppExchange to work with every aspect of Salesforce.com's technology.

"We are popping the top off every aspect of Salesforce.com. We want to let developers build services as if they were our developers," Benioff said.

For now, Kieden is best example of that vision realized. The company was founded in January and has four employees, around 45 customers, and took in no venture capital, said Kraig Swensrud, Kieden co-founder and now the Salesforce for Google Adwords product manager at Salesforce.

Kieden's product was built entirely on the AppExchange platform, with a prototype of the software created just weeks after the company's formation, and a public beta released in May, he said.

The product allows marketing and sales staff to closely track Google ad campaigns. Taking standard information like page impressions and actual click-throughs per adword, Saleforce users can drill down to see the specific leads, sales and revenue generated from particular Google Adwords and search terms.