Retailer accused of inflating Google ranking is arrested

06.12.2010
An online retailer who boasted that complaints about his business helped boost its standing in Google search results was arrested Monday.

Vitaly Borker, 34, was arrested at his home in Brooklyn, New York, and charged with fraud, cyberstalking and harassment, the U.S. Department of Justice said. He faces up to 20 years in prison.

According to and a that appeared in The New York Times last month, Borker made abusive customer service his signature style. Prosecutors say he shipped counterfeit or defective products and threatened customers with violence if they complained.

"When those customers tried to return or exchange the merchandise, Borker subjected them to a campaign of aggressive, obscene and intimidating conduct," the DOJ said.

The U.S. Federal Trade Commission has logged more than 200 complaints against Borker's designer eyeware business, Decormyeyes.com, the DoJ said.

In one case, Borker allegedly botched an order, overbilled the customer and then, saying he knew where she lived, threatened her with sexual violence. The calls came again and again, continuing "well into the night," according to an affidavit signed by U.S. Postal Inspector Douglas Veatch.