The company provides real-time reports on sales and stock levels for companies across Australia and New Zealand. These companies include the Foodco Group which encompasses Muffin Break, Doughnut King, and Jamaicablue. Task Retail's core product, Exchangexec, centralises all POS (point of sale) devices into a single terminal and allows reports to be generated to managers.

Backend processing is done in a Sydney datacentre on about 20 Dell servers, including PowerEdge 2950s and the bigger R900s, in both co-location and dedicated environments. A new server is added every few months to support its growing base of about 1300 stores.

The company also has its eye on the US and plans to soon open a duplicate data centre in China, which will likely be supported by the same Dell premium support contract.

CTO Daniel Houden is the son of managing director Kym and the technical brains behind the creation of Exchangexec. He said the company for seven years used a return-to-base support where problematic servers were shipped off site for repairs that could total almost a week.

"We're a small team of 13 software developers and while we're technical, we can't afford to spend time fixing servers," Houden said.