While Apple's colourful cause much mirth on this side of the Atlantic, it remains committed to , puns, creative miss-spellings and has a habit of using verbs as nouns.

Here's some of the most famous Apple marketing slogans:

Think Different. This one's become so ingrained in the collective psyche of the tech community that few people stop and think, anymore, "hang on shouldn't it be Think Differently"? Steve was adamant that he wanted it to be "Think Different" and it made more sense that way. We agree.

Thinnovation. Ah the first of the portmanteaus, and one one of the funnest (more on that later). Our American friends seem to love these creative word combinations, whereas they're dismissed as being silly on this side of the pond. It's thin and innovative. We get it. It's the .

Trilemma. It's a dilemma in triplicate. This advertising slogan for the iBook suggested that you'd have difficulty choosing which model, although we think this slogan was more likely to just confuse people even more. To complicate matters further this is a rare example of , albiet a rarely used one.