is perhaps most known for recent console title UFC Personal Trainer, but the developer (formerly a subsidiary of THQ) also developed several games based on successful Pixar films including Ratatouille, WALL-E, UP, and The Incredibles. Lyle Hall, who serves as the president and CEO of Heavy Iron Studios, cited the disappointing sales figures for the Nintendo 3DS and the popularity of mobile phones as signposts of the times.

"If people aren't willing to pay $249 for a Nintendo 3DS why would they pay $299 for Vita?" explained Hall to GamIndustru.biz. "People don't want to carry more than one thing in their pocket, that's why Android and iPhone have done so well, they are the devices of choice, they offers multiple functions outside of gaming."

Seymour went even further, stating, "With all due respects to Sony and Vita, it's a car wreck. And how about Xperia Play? I'd love to pull up the numbers on that." Seymour is referencing the , a gaming smartphone that was announced during the Super Bowl on February of 2011 but has since received almost no marketing push.

It's rare to see a studio head lambast a hardware developer as big as Sony, so Hall and Seymour's comments will likely turn heads. Still, both admit that they want the Vita to succeed and acknowledge being fans of mobile gaming. "The technology is sweet, I'm a huge fan of mobile technology, but I just don't know there's a market out there anymore for the hardware. I can't see why you would want to put a device out that only does games," said Hall.

To Hall, Seymour, and many industry analysts, the move to multifunction devices and the dominance of the iOS and Android platforms may be irreversible. "The consumer has spoken," explained Hall. "We wanted to see that world exist - more players, more opportunities for us, but at the same time people don't want that. Unless there's a super technology paradigm shift it's not going to shift back."