The investment windfalls include $15 million for , a site that offers services to monitor and . They range from a customized search to remove personal information from databases to managing what search engines reveal about you. Not everyone is running a , but job seekers, in particular, may want to make sure that the pictures of their last scantily-clad vacation stay locked safely away. Businesses can take it a step further and sign up for services that will promote their brand, reduce the impact of negative publicity, and manage their presence on the Web.

Though the company wasn't planning on seeking funding for several months, CEO Michael Fertik told the Journal that more than 20 venture capital firms expressed interest.

Other services getting support include , which certifies sites that meet its online privacy standards, and closed in early June. The cash infusion will in part be directed at certifying "social networking, mobile, and advertising" services, suggesting that credibility will be a key component in the future success of online business endeavors.

And as privacy continues to remain at the forefront of consumers' minds, it seems that these ventures are just the beginning; Theresia Gouw Ranzetta, a venture capitalist at Accel tells the Journal, "we're actively looking for more [privacy] deals."