computerwoche.de

Archiv

Pinterest drives more than window shopping

20.10.2012
By this point, most people know that Pinterest creates a massive amount of Internet referral traffic; in fact, the social pinboard recently surpassed Yahoo to become the fourth largest driver of traffic in the world. That's a lot of window shopping! The traffic potential alone makes with social intentions, but a new survey by BizRate Insights suggests that a large number of Pinterest users sign up for the service with real shopping in mind.

The company how they used their network of choice, with most questions about shopping and brand engagement. A full 69 percent of Pinterest users reported buying or planning to buy an item they found on the social network, compared to 40 percent of Facebook users. Here are some other eye-popping Pinterest stats:

- 70 percent of Pinterest users cite "to get inspiration on what to buy" as a main reason for using the social network; only 17 percent of Facebook users claimed the same.

- 67 percent of responding Pinners use the virtual pinboard "to keep up with the latest trends on things I like (e.g., fashion, home décor, other interests)."

- 43 percent use the network specifically to engage brand and retailers, compared to 24 percent of Facebook users. Furthermore, 39 percent of Pinterest users look for special offers from retailers and brands.

Granted, this is just one sample of , but those numbers should give small business owners cause for pause. Could your scant free time be more productively spent on Pinterest than on the world's biggest social networks? If you're a retail businesses or consumer goods manufacturer, the answer just might be yes, especially if you sell photogenic items and don't mind investing the time, money, and .