"Games are an art form," he said to a round of applause. "I proudly wear my scarlet letter - A for art!"

Spector began his talk by issuing a challenge to everyone in the industry: expect more from video games. "We can't just settle for Deus Ex 34," he said.

Spector then followed up with more traditional PAX Keynote material in the form of an autobiographical talk establishing his geek cred. The loudest applause he enjoyed during this part if the talk was for playing the Wing Commander opening crawl while talking about the games that excited him in the period of time just before he made Deus Ex.

"No one would say that my games have ever been on the bleeding edge of graphics," Spector admitted. But even if he isn't front and center in terms of technology, he wondered at how far video games have come just on that front. "We put movies to shame."

The point of Spector's talk was both to celebrate geekdom -- but also to warn "the tribe" that is gamer culture not to get snobby with newcomers (non-gamers, casual gamers, etc.) who finally, finally take an interest in the medium.