Long, who is also chairman of the Australian Centre for Broadband Innovation (ACBI), told an ACBI conference yesterday video is a powerful social tool and is creating a cultural shift in the telecommunications industry.

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"[With] one-to-one communication -- telephony telecommunications -- we were much more interested in the connectivity than we were in the content. The content was private business and therefore beyond the spooks and the police and a few other people, there's never been any real regulation of content on one-to-one communication linkages and connectivity," he said.

"That's now all changed because it's not just the broadcasters who are carrying content. It is also the one-to-one linkages and that is a cultural shift for the telecommunications industry, and to some degree for the new media industry that people are finding quite difficult."

Long cited the example of Natalie Tran and her YouTube channel, which is one of the most watched channels on YouTube, as how consumer-created video is blurring the lines between professional video production, as seen on television, and video created by amateurs.