Elements CRM helps companies manage communication and interaction with their customers. Developed as a Mac-friend CRM system, Elements helps users manage contacts, clients, sales, inventory, products, documents and other data associated with customer support and customer satisfaction. It uses a "cloud computing" model -- data is stored over the network, rather than on individual workstations.

Version 2.0, which costs $70 per user per month, adds a new set-up assistant, PayPal integration, better support for international currencies, asset management, a sales overview, and new analytics charts. The company says that Version 2.0 also supports Acclivity's FirstEdge financial system.

Elements CRM works with Mac OS X 10.4.11 or later; the company says that it has been tested with the yet-to-be-released Mac OS X 10.6. Users must have an active Internet connection.