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Nintendo ranks as 6th most reputable company in the world

07.05.2009
may be upsetting the balance of the gaming industry with their patented "appeal to the casual crowd" technique, but it's working out well for the makers of the Nintendo Wii and the Nintendo DSi according to Forbes. A list of was provided to Forbes Thursday via the Reputation Institute, citing Nintendo as the #6 ranked company in the international market. In what essentially sums up as the business world's biggest popularity contest, the Reputation Institute surveys consumer groups, industry members and corporate stakeholders every year to see which companies have been generating the biggest buzz.

This is one of several huge steps for Nintendo, who , citing the following numbers to the gaming press.

. This makes Nintendo's Wii the "fastest home video game hardware in history" to hit those numbers. Considering that home consoles used to cost more than a reasonable American sedan, that's probably true, given the Wii's low price point.

. Likely counting both the original DS and the newer DS Lite models, the combined sales "exceeded 100 million units faster than any console or handheld video game hardware in history," according to Nintendo.

Overall, Nintendo made (in yens) 1.8 trillion (US$18.5 billion) in net sales for 2008 , which added up to a 10 percent rise from last year. The company's annual net income was , which is a lot more money than anyone reading this article will ever make in their entire lives.

Interestingly, Japan made the most money for Nintendo's stakeholders, since the launch of a new system or //-related game over there is the general equivalent of a national holiday. With upcoming titles like and ! still in the works for 2009, not to mention the hot release of , Nintendo doesn't look like it's going to stop printing money anytime in the near future.