New face, same challenges at HP

22.09.2011
HP has put the rumors to rest by , but the big questions swirling around the company are anything but resolved.

The world might have given Apotheker the benefit of the doubt for not growing revenue during his 11 months in office, but it was the flip flopping that was deadly, that signaled to the world HP is adrift.

We're spinning off the PC business. Uhhh, maybe not.

WebOS is the future and we'll ship it on all devices. We're killing it.

Our tablet rules. It is dead. Oh, we're making more to sell. No, it's really dead.

And the parade of CEOs actually just accentuates the idea that the company is desperately trying to find its way. HP had four CEOs for the first 86 years of its existence and, with the appointment of Whitman, six in the last 12 years ().