Netflix CEO Heralds the Return of Web TV

14.11.2008
It's always interesting to see CEO Reed Hastings talk, because he has very clear and well-argued opinions about the future of the Web and TV. Or more specifically, the eventual fusion of the Web and TV. He picks winners and losers and pulls no punches.

Nobody denies that the marriage of Web and TV will happen, but there are many competing theories about how it will happen. Hastings says we can expect to see the Web migrate to the TV, not the other way around.

What will it be like in the living room? Hastings envisions that you will watch high quality Web video of all kinds on your TV set in the living room. Much of this video will be ad supported, just as it is today. Your broadband pipe will extend to the in the back of your TV. That TV will have computing power built in to run your favorite Web browser. You will use a new point-and-click remote to point at the content you want on the screen. (Hasting says these connected TVs and pointer remotes will begin showing up at January's CES show in Las Vegas.)

Of course there have been and will continue to be skeptics of the "Web TV" idea, Hastings allows, and for good reason: "The reason Web TV has such a bad rap is because somebody already tried it in the nineties, and it failed." He's referring to , which went out of business in 1999.

But, Reed says, that was 1999. Where WebTV used dial-up service, standard definition video, an up-down-right-left remote and offered e-mail as its main Web app, the new TV on the Web will run on high-speed broadband and display all kinds of IP video on large HDTVs.

Hastings says that, in the long run, it will be Web video companies that provide video content to the home, not the cable or satellite companies. He explains that Silicon Valley software companies are more innovative and fast-moving than large, slow moving cable and satellite companies.