NBC grabs old video footage for use in e-books

12.03.2012
NBC Universal Media's publishing division has begun re-using its extensive video archives collected over decades to place video clips inside new e-books that will be sold on a variety of tablet platforms.

An example of the video content was recently made available in JFK: 50 Days, which is available through various e-bookstores from Apple, Amazon, Barnes & Noble and Google, Michael Fabiano, vice president and general manager of the NBC Publishing division, told attendees of the Computerworld Premier 100 IT Leaders Conference here.

A personal journal of golfer Arnold Palmer will appear as an NBC Publishing e-book next week, and is being coordinated with the Golf Channel, he said.

Fabiano described ways he and his team helped NBC turn the large store of 1.5 million hours of historical video archives from news, sports and entertainment into content to raise revenue. He did not offer detailed insights on how much revenue NBC expects to raise.

He did, however, say it was a laborious six-month process getting intellectual property rights agreements worked out to make the video content available to a touchscreen tablet. His development team works with 25 of the top most-used tablets to make sure an e-book functions well and looks good on each device.

"It's not that easy" making sure the content works on all devices, he added.