MS SharePoint: Enterprises Get Boost by Adding Social Tools

26.02.2010
If anyone still thinks "Enterprise 2.0" is just a catchphrase, think again.

Wikis, microblogging, discussion forums, social bookmarking, online groups and communities, and other tools that have come to comprise "social networking software" are marching into enterprises at a rapid clip.

Just ask any beleaguered CIO.

Workers, particularly younger ones, are demanding that the social tools they use via Facebook and Twitter spill over into the workplace. In addition, the that once prevented senior management from adopting social tools are waning.

Ironically, no one knows this more than Microsoft, and with the , the company is integrating more social networking features that sell social software to enterprises.

Nearly all of the main -- SocialText, Jive, Newsgator, Atlassian -- have built their social apps to be compatible with SharePoint. The fledgling vendors strategy (and hope, it would appear) is that entrenched customers will integrate their tools into the big mother ship SharePoint.