The company said at least three million people living in poverty in Africa and South Asia will get access to low-cost mobile phone numbers by early 2013 through the project, launched in line the United National Business call to Action (BCtA). BCtA is a global initiative supported by the U.N. Development Program (UNDP), which aims to encourage private sector efforts to fight poverty.

Users of the Movirtu phone numbers will be able to use any mobile phone to log in with their own unique number to make and receive individual calls and access critical information and services such as banking or agricultural information.

A unique personal mobile identity will allow users to access network applications that provide information about employment opportunities, promote access to mobile payment system or banking services, and keep users up-to-date on a variety of health and market topics, Movirty said.

Neither U.N. nor Movirtu officials are not disclosing whether there will be a fee attached to the unique numbers.

Movirtu for the moment points out that the initiative is a social responsibility project by Movirtu backed by U.N., the U.K. Australian and U.S. government, as well as many other organizations.