A new study of more than 1,200 Millenials from five countries in Europe and Middle East found that young adults are passionate about being in control of their rich media content, said Floyd Wagoner, Motorola global director, product marketing and marketing communications, speaking at the Convergence.MyBroadband 2008 Conference in Kuala Lumpur.

Wagoner said that these findings would help Malaysia's operators better plan the rollout of broadband services in the coming years. "Technology is the lifeblood of this generation. Millenials feel that their personal lifestyle would change dramatically without internet access," he said.

The three-day annual exhibition and conference marked the 10th anniversary of industry convergence, which was organized by the Malaysian ministry of energy, water and communications (KTAK) and regulator Malaysian Communications and Multimedia Commission (SKMM), held at the KL Convention Centre.

TM's broadband rollout can benefit from study

Wagoner said the study showed Millenials' viewing habits as well as how they move and share content across devices. "It was found that not only do Millenials engage new technologies and services, they also actively influence their parents' adoption habits. The majority of respondents stated they influence the broadband (83 percent) or TV services (84 percent) purchased by their parents, even if they do not live at home."