The bar code, or 'mobicode', appears on the mobile phone's display, and is redeemed at the point of sale by simply scanning the display with a bar code scanner.
Mobicode has signed an agreement with Mobiqa of the U.K., a global supplier of mobile bar code solutions (mobi-ticket, mobi-coupons, mobi-rewardcard and mobi-pass) to provide its patented technology in SA.
Mobicode MD, Ian Burgess, says with over 20 million mobile phones already in use in SA, he anticipates strong uptake of this service by ticketing companies, event organizers, brand owners, retailers, and direct marketing companies.
"Mobicode is a great example of the new type of easy-to-use, convenient and timesaving services becoming available from your mobile phone.