Mo’s Mobiles has 94 locations throughout Australia and more than 120 staff. Its distribution focuses on outer-metropolitan areas with “an ethnic skew”, according to Levy.

As with many growing businesses, Levy wanted a technology platform that would keep up with a rapidly changing industry and ensure his dispersed group of young retail staff had access to the right information. So he went to the Cloud.

“Importantly for me, we have no IT staff,” he said. “I find small and medium businesses run their businesses faster than their IT department can catch up. It’s such a bottleneck, and businesses like Google that really get the Cloud allow people like me to add functionality to their business.”

Two years ago, Mo’s Mobiles went to the market to evaluate options, opting for Microsoft's Business Productivity Online Suite (BPOS), SharePoint and Google Apps.

“We played around for a good three to six months,” Levy said. “To be honest, the Microsoft products were, in terms of ease of use at the time, probably ahead. Our staff were more comfortable using Microsoft Office and more familiar with it. But the Google platform had the breadth of functionality and search was fundamental; unless staff can find information quickly, it’s hopeless.”