Major League Baseball Advanced Media LP (MLBAM), the interactive media and Internet company of Major League Baseball, has selected Open Text Corp."s Artesia for Digital Asset Management tool to edit and manage audio and video content.

MLBAM runs MLB.com, the official Web site of Major League Baseball, as well as each of the 30 individual team sites.

New York-based MLBAM works to connect sports fans to the latest in professional baseball information and news on the Web, said Justin Shaffer, vice president and chief architect for MLB.com. "We wanted to take advantage of new media in order to provide a better experience for baseball fans worldwide via MLB.com," Shaffer said.

"Since our launch in 2001, we"ve had video and audio content on the MLB.com," he said. "And over the years we"ve worked to create a more ... efficient ... asset management solution that works for our production and editorial staff in-house -- and enables them to produce more content, faster, for less cost for baseball fans."

MLB.com allows registered users to download digital files and build personalized baseball libraries using specialized features such as "baseball on demand," which provides highlights, condensed games and video box scores, according to a statement.

Shaffer said MLB.com selected Open Text to help edit, manage, prepare and customize its game video for distribution. "We want MLB.com on any device, at any time, anywhere," he said.

Lincolnshire, Ill.-based Open Text worked with Sun Microsystems Inc. to deliver a single access point for all of MLB"s digital media and its underlying metadata.

Using Open Text, MLBAM said it reduced the amount of time needed by editorial video producers to edit and prepare linear video feeds for the type of customized video products MLB.com offers. Official game video, sent directly from baseball parks across the country, is fed to MLBAM video producers who use the Open Text technology to give them real-time access to video in a nonlinear format, Shaffer said.

That means editors can edit game video faster, and efficiently edit and package game highlights or create video box scores, he said.

"As we continue to catalog and distribute exciting game footage for our fans, our partnership with Open Text ensures that we can easily provide those fans with the types of products that match their needs, whether it"s game summaries, highlights or other specialized cuts of video," Shaffer said in a statement.